Building the business case
Make the case for yourself
What is self-evidently a good thing in your eyes is not necessarily obvious to someone else. You may weigh up the pros and cons of a particular situation, calculate that the advantages easily outweigh the disadvantages, and then proceed to the appropriate course of action
Easy ... except if you have to explain to someone else
Then you need to spell out in some detail the compatative advantages. This is essentially what you do when making a business case. The Global Congress 2011 -EMEA is a unique opportunity for Ireland-based professionals
Build the business case for your organization. Spell out what you see as the advantages of attending the congress. The PMI's letter for employers may give you some useful tips
Remember that you need to make the value clear for your particular situation and organization
Make the case for yourself today
Kieran Boyce
President, Ireland Chapter of PMI